PROPTECHZACK
PROPTECHZACK
PROPTECHZACK
Zack Alawi
Strategy Engineer
Strategic Solutions for High Performers
Let's cut through the noise
Hi there, I'm Zack. I serve as the Strategy Engineer for New Mexico and Southern California at Current by MyHome, a division of Williston Financial Group.
I use my background as a former listing agent and broker/owner to give you the exact marketing and tech strategies you can use to grow your real estate business while saving time.
I'm focused on the use of AI in streamlining agent workflows to save hours per week.
Strategic Solutions for High Performers
Let's cut through the noise
Hi there, I'm Zack. I serve as the Strategy Engineer for New Mexico and Southern California at Current by MyHome, a division of Williston Financial Group.
I use my background as a former listing agent and broker/owner to give you the exact marketing and tech strategies you can use to grow your real estate business while saving time.
I'm focused on the use of AI in streamlining agent workflows to save hours per week.
Session Menu | What I Deliver
Actionable AI workflows, marketing blueprints, and high-level strategy sessions to help agents win listings, run tighter operations, and scale their business without burning out.
Training Folio
Practical, execution-ready workflows designed to help you attract clients, turn market data into listing appointments, and capture high-intent sellers.
Featured Strategies | The Fundamental 4
Featured Strategies
Heavy-hitting, single-session strategies built to grab high-intent sellers, line up active buyers, build real local authority, and get your name cited on AI search engines.
Proven Impact | Trusted Across Southern California
Foundational Strategies & Tactics | Marketing & Tech Blueprint
A 3-step setup to fix your online presence, build real authority, and grow your real estate business. Instead of quick fixes, we build these systems together over a few sessions so everything is set up right and actually working for you.
PHASE 1 - GET YOUR HOUSE IN ORDER
PHASE 2 - GENERATE BUSINESS WITHOUT BURN-OUT.
PHASE 3 - BUILD AN ASSET, NOT JUST A JOB
Upcoming Webinars
All Southern California & New Mexico real estate pros are invited.
AI Tuesdays
Join us for a dynamic, high-level presentation and conversational deep dive into Google Gemini. We’ll discuss the most impactful ways real estate professionals are leveraging Google’s AI ecosystem to sharpen their strategy, streamline operations, and stay ahead in a fast-moving market.
Upcoming: September 8th 2026
Topic: Google Gemini
Time: 11 AM MTN on Zoom
Cost: Invaluable, Zero-Cost, Nothing to Buy
To register, CLICK Here.
Tech Thursday
Don't miss it. Get actionable marketing strategies and lead-gen tactics delivered twice a month. No fluff, just the insights you need to sharpen your marketing and scale your business. All at Zero-Cost, there is nothing to buy and I'm not selling anything. Just Register.
Upcoming: September 10th 2026
Topic: Content Pipeline Engine
Time: 11 AM PDT on Zoom
Cost: Invaluable, Zero-Cost, Nothing to Buy
To register, scan the QR code or CLICK Here.
The Guidance Doesn't Stop Here.
Our strategy sessions are just the beginning. Step into our Membership and by Invite only, premier high-performance network where strategy meets execution. Zero-Cost access to invaluable marketing and tech strategies that you can use to scale your business and save time.
Latest Blog Posts
Deep dives, market analysis, and AI workflows for high-performing real estate agents.
GEO Strategy for Smart Agents
If you want your real estate brand to stand out when buyers and sellers turn to conversational platforms like Gemini, ChatGPT, and Perplexity, understanding how to format your business data isn't just an "IT project." It is a fundamental marketing
The Death of "Nontent"
When you transition your strategy away from Nontent, your entire positioning shifts. You stop chasing individual transactions and start commanding attention as a trusted advisor because your audience knows exactly what you stand for.
How to Simplify your Business
In real estate, we are constantly told that more is better. More leads, more technology, more social media platforms, more automated drip campaigns. But let’s be honest: Busy and productive are not the same thing.
About Me
Strategic Guidance Built by a Former Broker
I remove the technical friction so you can focus on closing deals and building relationships.
You're flooded with new tech tools and AI options every day, but more software doesn't mean more listings. A solid strategy cuts through the noise so you can ignore the shiny distractions and focus on what actually gets deals done.
Having run a brokerage for over a decade, built teams at Zillow, and handled transactions from top to bottom, my approach is simple: strategy trumps tactics every time.
Where Strategy Meets Execution
Targeted Seller Acquisition: Replace low-ROI tactics with predictive analytics, Meta lookalike audiences, and high-impact AI geo -farming and content creation.
Data-Driven Positioning: Implement modern GEO (Generative Engine Optimization) and search strategies so high-intent buyers and sellers find you first.
Execution-Ready Workflows: Turn complex proptech tools into simple, repeatable systems that capture listings without eating up your calendar. Grow your business while reclaiming your time.
All materials provided through Current by MyHome, including guides, frameworks, videos, templates, and written content, are proprietary intellectual property of Current by MyHome, a division of MyHome and Williston Financial Group. These materials are intended for educational and professional use by authorized users of the Current platform. Reproduction, redistribution, modification, or commercial use of these materials without prior written consent from Current by MyHome is prohibited. © Current by MyHome. All rights reserved.
© Copyright Zack 2026. All rights reserved.